Joe Swann

Joe Swann, creative and full-stack engineer

Auckland based developer – specialising in building and growing websites for online stores and creatives.

Solutions

  • Technical consulting
  • Headless frontends
  • Shopify online stores
  • Custom integrations
  • Performance improvements

Clients

interiors, architecture, furniture

art, objects, ceramics

fashion, beauty

publishing, food

Co-founder and technical director of 1/1 Studio 2017 - 2024. Now starting something new with a wider scope. Our mission statement is to be a guiding hand to allow creatives to worry less about the constantly changing digital landscape.

Since 2014 I have focused on engineering bespoke solutions that run fast, look great and grow to any scale with my clients. We have been international since the very beginning, with long term clients in New Zealand, Australia, the UK, Europe, North America and beyond.

Projects

Next.js, Sanity CMS, E-Commerce · 2025

And Studio is an interior design practice that seeks to cultivate environments that "awaken the senses, deepen our experience of place and add richness to daily life". Its website opens with evocative photography of completed projects, while a sidebar overlay reveals project metadata (client name, date, location) when selected. The about page draws on art history and timeless forms to explain the studio's philosophy.

Designed by 1/1, the site translates these values into a responsive digital portfolio. Built on a headless CMS, it allows And Studio to manage projects, write detailed case studies and maintain a small shop of vintage objects. Interactive navigation overlays project details on full‑bleed images, and custom collection pages list vintage glassware and furniture pieces.

Sanity CMS, E-Commerce, Animation · 2023

Architect and designer Daniel Boddam believes that design can achieve calm and well‑being. His practice integrates architecture, interiors and furniture, and the website uses large typographic headlines and scrollable sections to describe the studio's philosophy. High‑resolution images of projects and furniture collections are interspersed with press links and a newsletter subscription.

Designed by 1/1, this calm digital environment uses a headless CMS and custom templates for project narratives. Smooth scrolling and reveal animations enrich the browsing experience without sacrificing performance. The site includes carousels, press archives and a shop for furniture pieces.

Sanity CMS, E-Commerce, i18n · 2024

Hye describes itself as a "distinctive destination for those seeking thoughtfully curated objects that spark inspiration in everyday life". The home page pairs this statement with a lifestyle photograph of a dining space. Further down, the Hye Exclusive Collection showcases collaborations with local and international artisans.

The bilingual e‑commerce platform supports English and Korean shoppers. Product collections, editorial content and newsletter sign‑ups are managed through a headless CMS, while dynamic routing handles different categories and currencies. Features include a persistent cart and currency selection.

Sanity CMS, E-Commerce, Booking System · 2025

Field Studies Flora is a progressive floristry studio that values experimentation. The site combines photographs of arrangements with concise project descriptions, seasonal bouquets, philosophy statements and a journal that captures the studio's forward‑thinking approach.

Designed by 1/1, the responsive e‑commerce site seamlessly integrates storytelling and commerce. The site includes a booking form for events, a blog managed through a headless CMS, and custom components to display bouquet variations with date‑based availability.

Sanity CMS, Order System, Gift Cards · 2019

Florets is a bakery whose identity conveys substance and slow fermentation. The website features stories about fermentation, packaging and identity design, alongside images of sourdough loaves and pastries.

A lightweight site was built with a headless CMS for menu updates and an order‑ahead system. Customers can reserve loaves and pick them up in store via a scheduling interface that prevents overbooking. The site includes gift card support and ongoing performance monitoring.

Sanity CMS, E-Commerce, Multi-Currency · 2021

Snelling Studio specialises in lighting, furniture and objects. Founded in 2007 by Douglas and Bec Snelling and now led by Bec Snelling, the studio combines traditional and contemporary manufacturing techniques in collaboration with local craftspeople. Collections on the site are organised around natural materials and timeless forms.

A headless e‑commerce platform was developed using Sanity CMS and a bespoke React front end. Shoppers can browse collections, read about materials and place orders in multiple currencies. The site includes a trade‑account section and continuous integration deployment.

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