I make things for the web. I've been doing this since 2012, first with 1/1 Studio, now running PXL with my partner Sam out of Auckland.
What I care about
I care about building things that feel right and work well. Sites that load fast, systems that can grow without breaking, solutions that are elegant rather than convoluted. I'm not attached to specific technologies—I'll use whatever makes sense for the problem—but I have strong opinions about craft and outcomes.
I like building systems that get more valuable over time. Foundations that make future work easier instead of harder. The kind of infrastructure that adapts as requirements change rather than needing to be rebuilt from scratch.
How I work
I'm hands-on and move quickly from planning to execution. I'm comfortable working at both strategic and implementation levels, but I'm most useful on projects where the solution isn't obvious yet—where you need someone who can make clear decisions and then actually build the thing.
I've been remote since before it was normal, worked across NZ, UK, Europe, North America. I'm comfortable with distributed teams and making sure decisions and context are documented clearly so everyone stays aligned.
What I'm not
I'm not interested in trends for their own sake. I'm not interested in complexity for complexity's sake, or building things that look impressive in presentations but collapse under real use.
I'm interested in things that last. In making systems that are both beautiful and durable. In finding elegant solutions that make complexity feel simple—not by hiding it, but by organizing it well.